The Process of Developing a Website

There are several stages to developing a website. It all starts with our free consultation.

Stage 1 - Free Consultation

What we do - #1 is try to understand your business. Your website needs to reflect what your business is all about. While we can’t possibly know your business like you do, we can take the time to understand the basics. From taking a guided tour through an industrial tire shop to learning the basics of a realtor’s MLS system, we’ll put in the time needed to build a web site to meet your needs.
Discuss the purpose of your website. What do you hope to accomplish? Why do you think people will want to visit your website? What will bring them back? Do you want to put your brochure online or do you want to sell products?

Discuss the long-term goals of your website. What kind of business do you want to have in a few years? What do you hope your website can do to help you achieve those goals? What new information or services do you imagine you might want in a few years?

Stage 2 - Discovery

We gather information. You'll need to provide us your logo and any other relevant material. You'll need to identify who your target audience is, consider ideas on how to convert website guests into clients, and do some brainstorming on the feel you want for your website.

Some items to consider:

What "feel" do you want - professional, high energy, artistic, elegant, etc.

What colors do you prefer? (Logo, signage, etc)

What types of layout do you prefer? Buttons on the side? Top? Free form front page?

Basic content. What information do you want to put on your site? This determines the number of pages you'll need and what those pages will be.

Are you going to add significant content at a later date? This step can save you hundreds of dollars and cost little or nothing now.

Other preferences such as buttons, multimedia, splash pages, etc.

Step 3 - Development

While we are working on your site design, you'll be working on your keyword development. We'll explain exactly how to do this, and are in fact, currently developing a section to this website which will be available exclusively to our clients with detailed instructions on this and much more. You'll also continue to write your content and gather any extra images you'd like to use.

We'll submit one to four layouts for your approval. You’ll choose the features of each that you like best – buttons, layout, colors, etc – and we’ll combine those preferences, make the desired modifications, and continue with the design process until you give your final approval on the web design.

We'll finalize layout preferences until we get your final approval.

Step 4 - Go Live

With final approval on the layout, we insert your content, develop meta tags, optimize the text and check for errors. We get one more approval and go live with your website.

Step 5 - Submit to search engines (if this option was selected).

If you chose to submit to search engines, and we highly recommend that you do, we'll begin this process and stay with it until you get placement. At that time we evaluate your specific needs for re-submission.